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Redesign work and what it changed
A redesign is a bet that a product's problems are structural rather than cosmetic, and the risk is always losing what already worked. The cases below cover redesign projects where we worked out what to keep and what to rebuild from scratch.
How a new digital platform made CannBioRex's science legible to the people who fund it
CannBioRex transformed groundbreaking biotech research into a platform investors could confidently evaluate. Lazarev.agency designed a digital experience that makes complex science accessible while connecting investors, researchers, and partners through clear, audience-specific journeys.
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How Lazarev.agency redesigned Bluwalk to get car-less drivers earning across the gig economy faster
Bluwalk opened the gig economy to people without a car. Lazarev.agency designed a mobile-first platform that guides drivers from registration to their first paycheck by unifying vehicle rentals, partner onboarding, earnings management, and compliance into one seamless experience.
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How Lazarev.agency rebuilt Big Green Banners into a self-serve banner ordering platform
Big Green Banners turned custom printing into a self-serve digital experience. Lazarev.agency redesigned the ordering platform with guided product configuration, artwork uploads, and real-time order tracking, making banner purchases faster, more accurate, and easier to repeat.
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How Lazarev.agency redesigned Founders Club NY into a premium membership magnet for startup founders
Founders Club NY transformed its website into a premium membership experience for ambitious startup founders. Lazarev.agency designed a conversion-focused landing page that showcases member credibility, communicates tangible value, and guides qualified founders toward joining an exclusive network.
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How Lazarev.agency redesigned Dirs21 to win more direct hotel bookings
Dirs21 transformed direct hotel booking into a fast, confidence-building experience. Lazarev.agency redesigned the booking journey to guide guests from room selection to payment with clear pricing, intuitive navigation, and a seamless checkout across every device, helping hotels capture more direct reservations.
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How Lazarev.agency redesigned LeadFuze to help B2B teams reach the right leads faster
LeadFuze transformed powerful sales data into a search experience every team could use. Lazarev.agency redesigned the platform with guided search, automated account lists, and smarter prospect qualification, helping sales teams find, evaluate, and reach the right leads faster.
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How AI marketing platform redesign helped Fieldstream secure $3.8M in pre-seed funding
Fieldstream had powerful AI underneath but friction at the surface. Lazarev.agency redesigned the platform into a structured decision system that helped marketers plan faster, stay inside the product, and supported Fieldstream’s $3.8M pre-seed raise.
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How our redesign of Level All drove activation, retention, and completion
Level All had the content students needed, but not the experience to keep them moving. Lazarev.agency redesigned the platform around personalized onboarding, goal-driven learning journeys, and progress-focused dashboards that improved activation, retention, and course completion.
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How GCF's redesign scaled analyst output 34% and brought valuations fully online
GCF didn’t need new valuation tools — it needed a workflow analysts could trust. Lazarev.agency transformed a legacy database into a modern financial operations platform, helping analysts complete more valuations, reduce errors, and move projects from intake to sign-off significantly faster.
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How Encyro's redesign made airtight security the easy choice
Encyro proved secure communication doesn't have to slow people down. Lazarev.agency redesigned the platform around everyday workflows, making encrypted messaging, e-signatures, and document management feel as effortless as standard business tools without compromising compliance.
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How Lazarev.agency put all of Ukraine on one map for UA Travel
UA Travel transformed Ukraine from a collection of destinations into a connected journey. Lazarev.agency designed a national tourism platform that guides international visitors from inspiration to itinerary planning through structured discovery, intelligent search, and personalized trip-building tools.
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