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Redesign work and what it changed
A redesign is a bet that a product's problems are structural rather than cosmetic, and the risk is always losing what already worked. The cases below cover redesign projects where we worked out what to keep and what to rebuild from scratch.
How our redesign made Abu Dhabi University's depth clear for applicants and students
Abu Dhabi University had depth, but its digital experience hid it. Lazarev.agency redesigned the platform around the needs of applicants, students, and faculty, transforming a fragmented ecosystem into a unified digital campus where information, services, and opportunities are easier to find and act on.
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How our redesign grew AfroTech from 500 to 20,000 users
AfroTech evolved from a media platform into a thriving technology community. Lazarev.agency designed a scalable digital ecosystem that helped grow the audience from 500 to 20,000 members while supporting new media formats, events, and five sub-brands under one unified experience.
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How our logistics website redesign helped Nimble raise $106M in Series C funding
Nimble’s robotics impressed in the warehouse but not on the web. Lazarev.agency redesigned the company’s digital presence to communicate enterprise-scale credibility, helping buyers and investors understand the technology faster and supporting a $106M Series C raise.
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How Lazarev.agency put all of Ukraine on one map for UA Travel
UA Travel transformed Ukraine from a collection of destinations into a connected journey. Lazarev.agency designed a national tourism platform that guides international visitors from inspiration to itinerary planning through structured discovery, intelligent search, and personalized trip-building tools.
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How FactoryView's redesign cut planning delays for industrial operations teams
FactoryView had powerful manufacturing analytics, but decisions still took too long. Lazarev.agency redesigned the platform around scenario planning, real-time simulation, and unified production timelines, helping operations teams evaluate options faster and act with greater confidence.
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How we helped Grand Founders boost 273% community growth through strategic platform design
Grand Founders needed more than a website — it needed a bridge between capital, innovation, and community. Lazarev.agency designed a purpose-driven platform that helped investors, entrepreneurs, and ambassadors find their path to participation, driving 273% community growth after launch.
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How Dash’s platform redesign helped brokers market listings faster and win more deals
Dash turned fragmented real estate marketing into a single operating system. Lazarev.agency redesigned the proptech platform to help brokers launch campaigns faster, manage listings from one place, and move from property intake to buyer engagement with less manual work.
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How MARIEMUR doubled engagement with luxury fashion e-commerce UX design
MARIEMUR didn’t have a traffic problem — it had a choice overload problem. Lazarev.agency transformed the luxury shopping experience with a curated, emotion-led journey that doubled engagement, increased product interaction, and turned browsing into buying intent.
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