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Redesign work and what it changed
A redesign is a bet that a product's problems are structural rather than cosmetic, and the risk is always losing what already worked. The cases below cover redesign projects where we worked out what to keep and what to rebuild from scratch.
How our sportswear e-commerce website design helped Royalty Apparel cut order turnaround 8x
Royalty Apparel turned its website from an order form into a self-service sales engine. Lazarev.agency redesigned the e-commerce experience so team managers could create and order custom merchandise on their own, cutting order turnaround by 8× while unlocking direct fan sales.
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How we rebuilt Tratta from a fragmented debt collection platform into a cohesive fintech product
Tratta’s product worked, but the experience got in the way. Lazarev.agency rebuilt the platform into a cohesive fintech ecosystem with scalable infrastructure, a smooth payment experience, and a configurable admin environment designed to increase retention and revenue.
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How redesigning Mozayix's interface gave risk managers their hours back
Mozayix didn't need more risk data. It needed faster access to it. Lazarev.agency redesigned the enterprise platform around how security managers actually work, turning scattered information into a unified decision-making system that saves time across every assessment, project, and incident.
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How Riptide hit $500K in sales shortly after website launch
Riptide sold a feeling before it sold a skateboard. Lazarev.agency redesigned the ecommerce experience around freedom, faster buying decisions, and product clarity, helping the brand hit $500K in sales shortly after launch and eventually exit through acquisition.
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How Metastaq’s redesign drove 130% sales growth and 200+ brand sign-ups
Metastaq turned NFTs from a developer-only challenge into a marketing tool brands could launch themselves. Lazarev.agency redesigned the platform around no-code creation, storefront customization, and business-friendly workflows, helping drive 200+ brand sign-ups and measurable commercial results.
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How platform design gave Vessel Finance an edge in winning deal
Vessel Finance had the analytics engine, but users still preferred spreadsheets. Lazarev.agency redesigned the platform around how investors actually evaluate vessel acquisitions, transforming a complex financial model into a guided decision-making experience built for high-stakes maritime investments.
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How we redesigned Resourcify to bring financial clarity to enterprise sustainability operations
Resourcify unified finance, sustainability, and operations into one enterprise workflow. Lazarev.agency redesigned the platform around contract-driven logic, audit-ready reporting, and streamlined order management, giving enterprise teams greater financial clarity across every location.
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How Insticator's redesign unlocked revenue by making every product sellable on its own
Insticator transformed a connected suite of features into a scalable portfolio of products. Lazarev.agency redesigned the platform so every engagement and monetization tool could stand on its own, creating new revenue opportunities while delivering a consistent experience for publishers.
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How Lazarev.agency rebuilt Retasks into a platform teams adopt without training
Retasks transformed recurring client work into a system teams can run with confidence. Lazarev.agency redesigned the platform around reusable workflows, automated task management, and secure client collaboration, helping legal, finance, and accounting teams manage complex operations without unnecessary complexity.
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