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Redesign work and what it changed
A redesign is a bet that a product's problems are structural rather than cosmetic, and the risk is always losing what already worked. The cases below cover redesign projects where we worked out what to keep and what to rebuild from scratch.
How Metastaq’s redesign drove 130% sales growth and 200+ brand sign-ups
Metastaq turned NFTs from a developer-only challenge into a marketing tool brands could launch themselves. Lazarev.agency redesigned the platform around no-code creation, storefront customization, and business-friendly workflows, helping drive 200+ brand sign-ups and measurable commercial results.
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How platform design gave Vessel Finance an edge in winning deal
Vessel Finance had the analytics engine, but users still preferred spreadsheets. Lazarev.agency redesigned the platform around how investors actually evaluate vessel acquisitions, transforming a complex financial model into a guided decision-making experience built for high-stakes maritime investments.
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How Fitfully's redesign made live data the reason users come back
Fitfully turned every workout into a personalized, data-driven experience. Lazarev.agency designed a live fitness platform where real-time performance, personalized training plans, and visible progress motivate members to return, build habits, and stay subscribed.
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How we redesigned Resourcify to bring financial clarity to enterprise sustainability operations
Resourcify unified finance, sustainability, and operations into one enterprise workflow. Lazarev.agency redesigned the platform around contract-driven logic, audit-ready reporting, and streamlined order management, giving enterprise teams greater financial clarity across every location.
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How Insticator's redesign unlocked revenue by making every product sellable on its own
Insticator transformed a connected suite of features into a scalable portfolio of products. Lazarev.agency redesigned the platform so every engagement and monetization tool could stand on its own, creating new revenue opportunities while delivering a consistent experience for publishers.
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How a new digital platform made CannBioRex's science legible to the people who fund it
CannBioRex transformed groundbreaking biotech research into a platform investors could confidently evaluate. Lazarev.agency designed a digital experience that makes complex science accessible while connecting investors, researchers, and partners through clear, audience-specific journeys.
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How Lazarev.agency redesigned Bluwalk to get car-less drivers earning across the gig economy faster
Bluwalk opened the gig economy to people without a car. Lazarev.agency designed a mobile-first platform that guides drivers from registration to their first paycheck by unifying vehicle rentals, partner onboarding, earnings management, and compliance into one seamless experience.
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How Lazarev.agency rebuilt Big Green Banners into a self-serve banner ordering platform
Big Green Banners turned custom printing into a self-serve digital experience. Lazarev.agency redesigned the ordering platform with guided product configuration, artwork uploads, and real-time order tracking, making banner purchases faster, more accurate, and easier to repeat.
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How Lazarev.agency redesigned Founders Club NY into a premium membership magnet for startup founders
Founders Club NY transformed its website into a premium membership experience for ambitious startup founders. Lazarev.agency designed a conversion-focused landing page that showcases member credibility, communicates tangible value, and guides qualified founders toward joining an exclusive network.
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How Lazarev.agency redesigned Dirs21 to win more direct hotel bookings
Dirs21 transformed direct hotel booking into a fast, confidence-building experience. Lazarev.agency redesigned the booking journey to guide guests from room selection to payment with clear pricing, intuitive navigation, and a seamless checkout across every device, helping hotels capture more direct reservations.
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How Lazarev.agency redesigned LeadFuze to help B2B teams reach the right leads faster
LeadFuze transformed powerful sales data into a search experience every team could use. Lazarev.agency redesigned the platform with guided search, automated account lists, and smarter prospect qualification, helping sales teams find, evaluate, and reach the right leads faster.
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