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Redesign work and what it changed
A redesign is a bet that a product's problems are structural rather than cosmetic, and the risk is always losing what already worked. The cases below cover redesign projects where we worked out what to keep and what to rebuild from scratch.
How our AI cybersecurity platform design helped Cracken make offensive security feel operational
Cracken introduced a bold new category in AI cybersecurity. Lazarev.agency designed a website that made agentic AI feel tangible, helping technical buyers and executives understand, trust, and adopt an offensive security mindset from the first interaction.
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How our logistics website redesign helped Nimble raise $106M in Series C funding
Nimble’s robotics impressed in the warehouse but not on the web. Lazarev.agency redesigned the company’s digital presence to communicate enterprise-scale credibility, helping buyers and investors understand the technology faster and supporting a $106M Series C raise.
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How our redesign made Abu Dhabi University's depth clear for applicants and students
Abu Dhabi University had depth, but its digital experience hid it. Lazarev.agency redesigned the platform around the needs of applicants, students, and faculty, transforming a fragmented ecosystem into a unified digital campus where information, services, and opportunities are easier to find and act on.
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How our redesign grew AfroTech from 500 to 20,000 users
AfroTech evolved from a media platform into a thriving technology community. Lazarev.agency designed a scalable digital ecosystem that helped grow the audience from 500 to 20,000 members while supporting new media formats, events, and five sub-brands under one unified experience.
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How Lazarev.agency redesigned Xceed365 into an HR and payroll command center enterprises trust
Xceed365 transformed fragmented HR operations into a unified enterprise command center. Lazarev.agency redesigned the AI-powered platform around payroll, leave, compliance, and employee management, helping HR teams make faster, more confident decisions from a single workspace.
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How the Campus AXESS redesign replaced spreadsheets with one control center
Campus AXESS transformed student administration into a single, institution-wide workspace. Lazarev.agency redesigned the platform around unified student records, streamlined admissions workflows, and powerful filtering, helping universities and language schools manage every stage of the student journey from one control center.
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How Lazarev.agency redesigned Chuvachi into a furniture brand shoppers trust with high-value orders
Chuvachi transformed online furniture shopping into a premium buying experience. Lazarev.agency redesigned the ecommerce platform with editorial product storytelling, immersive imagery, and a transparent purchasing journey that helps customers confidently invest in high-value furniture online.
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How Lazarev.agency redesigned Shiplux to make transparent vehicle shipping the easy choice
Shiplux transformed vehicle shipping into a transparent, confidence-driven booking experience. Lazarev.agency redesigned the platform around upfront pricing, guided quote requests, shipment visibility, and trust-building touchpoints, helping customers move from quote to booking with greater certainty.
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