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Redesign work and what it changed
A redesign is a bet that a product's problems are structural rather than cosmetic, and the risk is always losing what already worked. The cases below cover redesign projects where we worked out what to keep and what to rebuild from scratch.
How AI marketing platform redesign helped Fieldstream secure $3.8M in pre-seed funding
Fieldstream had powerful AI underneath but friction at the surface. Lazarev.agency redesigned the platform into a structured decision system that helped marketers plan faster, stay inside the product, and supported Fieldstream’s $3.8M pre-seed raise.
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How our redesign of Level All drove activation, retention, and completion
Level All had the content students needed, but not the experience to keep them moving. Lazarev.agency redesigned the platform around personalized onboarding, goal-driven learning journeys, and progress-focused dashboards that improved activation, retention, and course completion.
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How GCF's redesign scaled analyst output 34% and brought valuations fully online
GCF didn’t need new valuation tools — it needed a workflow analysts could trust. Lazarev.agency transformed a legacy database into a modern financial operations platform, helping analysts complete more valuations, reduce errors, and move projects from intake to sign-off significantly faster.
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How Encyro's redesign made airtight security the easy choice
Encyro proved secure communication doesn't have to slow people down. Lazarev.agency redesigned the platform around everyday workflows, making encrypted messaging, e-signatures, and document management feel as effortless as standard business tools without compromising compliance.
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How Lazarev.agency put all of Ukraine on one map for UA Travel
UA Travel transformed Ukraine from a collection of destinations into a connected journey. Lazarev.agency designed a national tourism platform that guides international visitors from inspiration to itinerary planning through structured discovery, intelligent search, and personalized trip-building tools.
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How Lazarev.agency redesigned Xceed365 into an HR and payroll command center enterprises trust
Xceed365 transformed fragmented HR operations into a unified enterprise command center. Lazarev.agency redesigned the AI-powered platform around payroll, leave, compliance, and employee management, helping HR teams make faster, more confident decisions from a single workspace.
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How the Campus AXESS redesign replaced spreadsheets with one control center
Campus AXESS transformed student administration into a single, institution-wide workspace. Lazarev.agency redesigned the platform around unified student records, streamlined admissions workflows, and powerful filtering, helping universities and language schools manage every stage of the student journey from one control center.
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How Lazarev.agency redesigned Chuvachi into a furniture brand shoppers trust with high-value orders
Chuvachi transformed online furniture shopping into a premium buying experience. Lazarev.agency redesigned the ecommerce platform with editorial product storytelling, immersive imagery, and a transparent purchasing journey that helps customers confidently invest in high-value furniture online.
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How Lazarev.agency redesigned Shiplux to make transparent vehicle shipping the easy choice
Shiplux transformed vehicle shipping into a transparent, confidence-driven booking experience. Lazarev.agency redesigned the platform around upfront pricing, guided quote requests, shipment visibility, and trust-building touchpoints, helping customers move from quote to booking with greater certainty.
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