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UX research that changed the brief

UX research answers what people do, which is rarely what they say. These cases cover UX research that reshaped a product's direction.

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Startups

Commerce

UI/UX design

UX research

Web design

Design system

Redesign

Branding

Conversion

Revenue

Commerce

19 Feb 26

How we designed a B2B e-commerce website that boosts engagement and drives revenue

See how this top Etsy seller reduced churn & boosted revenue with modern branding & improved usability.

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How we designed a B2B e-commerce website that boosts engagement and drives revenue

Startups

Web3

Fintech

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Branding

AI product design

Growth

Usability

Conversion

Retention

Web3

Fintech

16 Feb 26

How we designed a crypto wallet that wins first-time users and retains pros

See how Lazarev.agency created an intuitive crypto wallet driving mass adoption with simplified onboarding & UX.

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Smartphone on a dark green background showing a finance app with a $8,949.12 balance and action buttons.

Startups

SaaS

Health

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Growth

Usability

Conversion

Revenue

SaaS

Health

12 Feb 26

How we helped a wellness platform boost engagement and secure $3.1m for expansion

See how WellSet boosted engagement 75% & raised $3.1M with our user-centric wellness platform redesign.

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Woman in white activewear seated in a yoga pose, overlaid with floating fitness-tracking stat cards and charts on a soft green background.

Startups

AI

Edtech

UI/UX design

UX research

Web design

Design system

Redesign

AI product design

Growth

Conversion

Revenue

AI

Edtech

22 Jan 26

How we helped EdTech AI company accelerate product growth

See how HITA accelerated growth by redesigning landing pages & building a comprehensive research framework.

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Hita AI laptop on a lime-green background showing a website homepage headlined "The AI-powered learning platform" with device mockups.

Scaleups

Fintech

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Growth

Usability

Conversion

Efficiency

Retention

Fintech

11 Dec 25

How we rebuilt Tratta from a fragmented debt collection platform into a cohesive fintech product

Tratta’s product worked, but the experience got in the way. Lazarev.agency rebuilt the platform into a cohesive fintech ecosystem with scalable infrastructure, a smooth payment experience, and a configurable admin environment designed to increase retention and revenue.

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High-impact visual cover introducing Tratta as a modern payments and transaction platform focused on financial operations, reporting, and digital payment management.

Startups

SaaS

Real estate

UI/UX design

UX research

Web design

Design system

Product design

Growth

Usability

Conversion

Recognition

SaaS

Real estate

08 Dec 25

How Rentcredit's B2C property management design gave landlords and tenants equal footing on every deposit

Rentcredit replaced deposit disputes with a shared source of truth. Lazarev.agency designed a property management platform where landlords and tenants work from the same verified records, making deposits, inspections, and property history transparent from move-in to move-out.

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Property management dashboard interface displaying rental deposit analytics and operational metrics.

Startups

AI

Web3

Legaltech

UI/UX design

UX research

Design system

Product design

Digital transformation

AI product design

Usability

Efficiency

AI

Web3

Legaltech

18 Sep 25

How Lazarev.agency helped Kontrak IQ recover value and reach signature sooner

Kontrak IQ transformed contract intelligence into everyday business decisions. Lazarev.agency designed an AI-powered contract management platform that helps legal, finance, and operations teams prioritize work, accelerate negotiations, and uncover commercial value through actionable insights.

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Kontrak IQ home dashboard showing a personalized welcome, summary cards for recommended actions, contracts needing attention, and expiring contracts, a suppliers table.

Startups

Health

UI/UX design

UX research

Web design

Redesign

Growth

Usability

Funding

Health

18 Sep 25

How a new digital platform made CannBioRex's science legible to the people who fund it

CannBioRex transformed groundbreaking biotech research into a platform investors could confidently evaluate. Lazarev.agency designed a digital experience that makes complex science accessible while connecting investors, researchers, and partners through clear, audience-specific journeys.

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CannBioRex Pharmaceuticals website displayed on a desktop monitor, featuring a laboratory researcher using a microscope and the headline “Pursuing a Higher Standard.”

Startups

Media

Web3

UX research

Design system

Product design

Growth

Revenue

Retention

Funding

Media

Web3

15 Sep 25

How Aerie's redesigned art marketplace lifted engagement on both sides

Aerie turned a closed, instinct-driven art market into a two-sided marketplace where artists monetize their work and investors trade it like a real asset. Lazarev.agency's redesign paired data-rich analytics and provenance dossiers with curated live auctions — so every high-value deal stays on the platform.

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Horizontal cover image of fanned Aerie artwork cards floating over a dark teal grid scattered with small portrait thumbnails, the front card showing "The Make Believer (2009)" by Lennon Montgomery at a $56,890 starting price.

Scaleups

SaaS

Logistics

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Growth

Usability

Conversion

Revenue

Efficiency

SaaS

Logistics

15 Sep 25

How Lazarev.agency redesigned Bluwalk to get car-less drivers earning across the gig economy faster

Bluwalk opened the gig economy to people without a car. Lazarev.agency designed a mobile-first platform that guides drivers from registration to their first paycheck by unifying vehicle rentals, partner onboarding, earnings management, and compliance into one seamless experience.

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Bluwalk driver dashboard on a laptop, showing combined earnings, connected partners, income, invoices and the active rental.

Startups

SaaS

Media

UI/UX design

UX research

Web design

Product design

Redesign

Digital transformation

Usability

Revenue

Efficiency

Retention

SaaS

Media

11 Sep 25

How Lazarev.agency rebuilt Big Green Banners into a self-serve banner ordering platform

Big Green Banners turned custom printing into a self-serve digital experience. Lazarev.agency redesigned the ordering platform with guided product configuration, artwork uploads, and real-time order tracking, making banner purchases faster, more accurate, and easier to repeat.

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Big Green Banners homepage on a laptop with a Build Your Banners call to action.

Scaleups

SaaS

Travel

UI/UX design

UX research

Product design

Redesign

Digital transformation

Usability

Revenue

Efficiency

SaaS

Travel

04 Sep 25

How Lazarev.agency redesigned Dirs21 to win more direct hotel bookings

Dirs21 transformed direct hotel booking into a fast, confidence-building experience. Lazarev.agency redesigned the booking journey to guide guests from room selection to payment with clear pricing, intuitive navigation, and a seamless checkout across every device, helping hotels capture more direct reservations.

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Dirs21 booking app on a laptop showing the availability step with room results and a live booking summary.
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