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UX research that changed the brief
UX research answers what people do, which is rarely what they say. These cases cover UX research that reshaped a product's direction.
How AI marketing platform redesign helped Fieldstream secure $3.8M in pre-seed funding
Fieldstream had powerful AI underneath but friction at the surface. Lazarev.agency redesigned the platform into a structured decision system that helped marketers plan faster, stay inside the product, and supported Fieldstream’s $3.8M pre-seed raise.
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How Matta's marketplace design reshaped chemical sourcing and purchasing across Africa
Matta set out to organize one of Africa’s most fragmented procurement markets. Lazarev.agency designed a trust-first B2B marketplace that streamlined chemical sourcing, kept transactions on-platform, and helped Matta secure an early leadership position in a market still run through disconnected channels.
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How our redesign of Level All drove activation, retention, and completion
Level All had the content students needed, but not the experience to keep them moving. Lazarev.agency redesigned the platform around personalized onboarding, goal-driven learning journeys, and progress-focused dashboards that improved activation, retention, and course completion.
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How our logistics platform design fixed Flikair's costliest bottleneck
Flikair’s challenge was the cost of finding the right data too late. Lazarev.agency redesigned the logistics platform around faster operational decisions, helping teams spot risks sooner, configure shipments with confidence, and stay in control from desk to terminal.
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Lviv.travel attracted 300,000+ foreign visitors in the first year after launch
A city with 2.2M annual visitors had no true digital front door. Lazarev.agency built Lviv.travel into a mobile-first tourism platform that helped attract 300K+ foreign visitors while turning trip planning into a seamless, city-wide experience.
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How energy management software design helped industrial consultants drive smarter resource optimization
Explore how Lazarev.agency designed a data-driven platform for Thorn Associates, enabling smarter energy optimization, faster decisions, and higher engagement across enterprise sustainability workflows.
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“Through a detailed understanding of the client’s platform, Lazarev. was able to create a clean and intuitive UI/UX design that ticked all the boxes. The team was receptive to all requirements and requests and adapted well to timeline changes. They produced accurate mockups at every iterative stage.”
Founder at Pika AI