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UX research that changed the brief
UX research answers what people do, which is rarely what they say. These cases cover UX research that reshaped a product's direction.
How Lazarev.agency helped Kontrak IQ recover value and reach signature sooner
Kontrak IQ transformed contract intelligence into everyday business decisions. Lazarev.agency designed an AI-powered contract management platform that helps legal, finance, and operations teams prioritize work, accelerate negotiations, and uncover commercial value through actionable insights.
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How a new digital platform made CannBioRex's science legible to the people who fund it
CannBioRex transformed groundbreaking biotech research into a platform investors could confidently evaluate. Lazarev.agency designed a digital experience that makes complex science accessible while connecting investors, researchers, and partners through clear, audience-specific journeys.
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How Aerie's redesigned art marketplace lifted engagement on both sides
Aerie turned a closed, instinct-driven art market into a two-sided marketplace where artists monetize their work and investors trade it like a real asset. Lazarev.agency's redesign paired data-rich analytics and provenance dossiers with curated live auctions — so every high-value deal stays on the platform.
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How Lazarev.agency redesigned Bluwalk to get car-less drivers earning across the gig economy faster
Bluwalk opened the gig economy to people without a car. Lazarev.agency designed a mobile-first platform that guides drivers from registration to their first paycheck by unifying vehicle rentals, partner onboarding, earnings management, and compliance into one seamless experience.
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How Lazarev.agency rebuilt Big Green Banners into a self-serve banner ordering platform
Big Green Banners turned custom printing into a self-serve digital experience. Lazarev.agency redesigned the ordering platform with guided product configuration, artwork uploads, and real-time order tracking, making banner purchases faster, more accurate, and easier to repeat.
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How Lazarev.agency redesigned Dirs21 to win more direct hotel bookings
Dirs21 transformed direct hotel booking into a fast, confidence-building experience. Lazarev.agency redesigned the booking journey to guide guests from room selection to payment with clear pricing, intuitive navigation, and a seamless checkout across every device, helping hotels capture more direct reservations.
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How Riptide hit $500K in sales shortly after website launch
Riptide sold a feeling before it sold a skateboard. Lazarev.agency redesigned the ecommerce experience around freedom, faster buying decisions, and product clarity, helping the brand hit $500K in sales shortly after launch and eventually exit through acquisition.
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How Metastaq’s redesign drove 130% sales growth and 200+ brand sign-ups
Metastaq turned NFTs from a developer-only challenge into a marketing tool brands could launch themselves. Lazarev.agency redesigned the platform around no-code creation, storefront customization, and business-friendly workflows, helping drive 200+ brand sign-ups and measurable commercial results.
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How platform design gave Vessel Finance an edge in winning deal
Vessel Finance had the analytics engine, but users still preferred spreadsheets. Lazarev.agency redesigned the platform around how investors actually evaluate vessel acquisitions, transforming a complex financial model into a guided decision-making experience built for high-stakes maritime investments.
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