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Digital transformation

Digital transformation, one legacy system at a time

Digital transformation is less about new technology than about getting an organization to work differently once that technology arrives. The cases below cover the shift from the design side, where old processes had to become software people would actually use.

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Scaleups

Web3

Fintech

UI/UX design

UX research

Web design

Product design

Redesign

Digital transformation

Growth

Usability

Conversion

Recognition

Web3

Fintech

23 Oct 25

How Metastaq’s redesign drove 130% sales growth and 200+ brand sign-ups

Metastaq turned NFTs from a developer-only challenge into a marketing tool brands could launch themselves. Lazarev.agency redesigned the platform around no-code creation, storefront customization, and business-friendly workflows, helping drive 200+ brand sign-ups and measurable commercial results.

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Abstract 3D composition featuring a soft, glowing organic shape floating against a dark textured background.

Scaleups

SaaS

Logistics

UI/UX design

UX research

Web design

Product design

Redesign

Digital transformation

Usability

Efficiency

Retention

Funding

SaaS

Logistics

20 Oct 25

How platform design gave Vessel Finance an edge in winning deal

Vessel Finance had the analytics engine, but users still preferred spreadsheets. Lazarev.agency redesigned the platform around how investors actually evaluate vessel acquisitions, transforming a complex financial model into a guided decision-making experience built for high-stakes maritime investments.

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Large bulk carrier vessel transporting cargo across open waters, illustrating maritime logistics, global shipping operations, and commercial freight transportation within the international supply chain.

Scaleups

Commerce

UI/UX design

Web design

Design system

Product design

Digital transformation

Usability

Revenue

Commerce

02 Oct 25

How our marketplace design helped Kingpin connect brands and retailers worldwide

Kingpin unified global wholesale into one seamless marketplace. Lazarev.agency designed a flexible B2B platform where brands and retailers can discover, negotiate, and manage orders through tailored workflows that scale across markets and business models.

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Kingpin wholesale marketplace homepage with the headline "Let's reshape the future of wholesale together" and separate "I'm a Brand" and "I'm a Retailer" sign-up paths.

Startups

Commerce

Health

UI/UX design

UX research

Web design

Product design

Digital transformation

Branding

Revenue

Efficiency

Commerce

Health

29 Sep 25

How our redesign took Lytesnap from working MVP to market-ready marketplace

Lytesnap transformed a functional MVP into a marketplace ready for real growth. Lazarev.agency designed tailored experiences for coaches and students, streamlining onboarding, discovery, and booking to create a launch-ready platform that supports activation, engagement, and long-term scalability.

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Lytesnap sports coaching platform homepage with a bold red hero section, workout search filters, and category cards for tennis, soccer, baseball, skating, football, basketball, and golf.

Scaleups

SaaS

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Usability

Revenue

SaaS

22 Sep 25

How Insticator's redesign unlocked revenue by making every product sellable on its own

Insticator transformed a connected suite of features into a scalable portfolio of products. Lazarev.agency redesigned the platform so every engagement and monetization tool could stand on its own, creating new revenue opportunities while delivering a consistent experience for publishers.

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A person on a green sofa holds a tablet showing Insticator's Publisher Portal Conversion Analytics, with a stacked bar chart of new accounts by month and a source breakdown by channel.

Startups

AI

Web3

Legaltech

UI/UX design

UX research

Design system

Product design

Digital transformation

AI product design

Usability

Efficiency

AI

Web3

Legaltech

18 Sep 25

How Lazarev.agency helped Kontrak IQ recover value and reach signature sooner

Kontrak IQ transformed contract intelligence into everyday business decisions. Lazarev.agency designed an AI-powered contract management platform that helps legal, finance, and operations teams prioritize work, accelerate negotiations, and uncover commercial value through actionable insights.

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Kontrak IQ home dashboard showing a personalized welcome, summary cards for recommended actions, contracts needing attention, and expiring contracts, a suppliers table.

Startups

Media

Web3

Fintech

UI/UX design

UX research

Product design

Digital transformation

Growth

Usability

Efficiency

Media

Web3

Fintech

16 Jul 26

How we turned Blockbeat into a real-time crypto decision platform for traders

AI-powered crypto trading terminal that provides traders with continuously updated, streamlined, and distilled data throughout the day.

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User interface for the crypto trading platform by Lazarev.agency

Startups

AI

UI/UX design

UX research

Web design

Product design

Digital transformation

AI product design

Usability

Efficiency

AI

14 Jul 26

How AI product design for Pika AI helped build a next-gen search platform

Explore how Lazarev.agency applied AI product design to turn Pika AI into a clear, intuitive search experience built for scale, trust, and business growth.

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Minimalist cover graphic featuring the PikaAI logo centered on a bright blue background.

Scaleups

Edtech

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Growth

Usability

Conversion

Retention

Edtech

06 Jul 26

How our redesign of Level All drove activation, retention, and completion

Level All had the content students needed, but not the experience to keep them moving. Lazarev.agency redesigned the platform around personalized onboarding, goal-driven learning journeys, and progress-focused dashboards that improved activation, retention, and course completion.

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Educational platform dashboard displayed on a laptop, featuring personalized learning journeys, study resources, deadline tracking, and career readiness tools for students.

Scaleups

SaaS

UI/UX design

UX research

Product design

Redesign

Digital transformation

Usability

Efficiency

SaaS

02 Jul 26

How GCF's redesign scaled analyst output 34% and brought valuations fully online

GCF didn’t need new valuation tools — it needed a workflow analysts could trust. Lazarev.agency transformed a legacy database into a modern financial operations platform, helping analysts complete more valuations, reduce errors, and move projects from intake to sign-off significantly faster.

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Commercial lending project management platform displayed on a laptop with project tracking, financial workflows, and contact management.

Scaleups

SaaS

UI/UX design

Design system

Product design

Redesign

Digital transformation

Usability

Efficiency

SaaS

29 Jun 26

How Encyro's redesign made airtight security the easy choice

Encyro proved secure communication doesn't have to slow people down. Lazarev.agency redesigned the platform around everyday workflows, making encrypted messaging, e-signatures, and document management feel as effortless as standard business tools without compromising compliance.

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Encyro secure messaging platform dashboard displayed on a desktop interface, featuring encrypted messaging, electronic signature workflows, document management, and communication analytics for business users.

Enterprises

Media

Web design

Redesign

Design system

Digital transformation

Growth

Media

22 Jun 26

How Lazarev.agency put all of Ukraine on one map for UA Travel

UA Travel transformed Ukraine from a collection of destinations into a connected journey. Lazarev.agency designed a national tourism platform that guides international visitors from inspiration to itinerary planning through structured discovery, intelligent search, and personalized trip-building tools.

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Laptop displaying a Ukraine travel and tourism website featuring scenic mountain landscapes, destination discovery categories, and trip-planning resources, positioned on a rocky surface against a bright sky backdrop to emphasize exploration and adventure.
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