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Product design

Product design that earned its keep

Product design is the discipline of deciding what gets built and why, then making the result feel obvious to whoever uses it. The cases below follow that arc across different industries, from the first structural decisions to the interface people ended up with.

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Scaleups

Commerce

UI/UX design

Web design

Design system

Product design

Digital transformation

Usability

Revenue

Commerce

02 Oct 25

How our marketplace design helped Kingpin connect brands and retailers worldwide

Kingpin unified global wholesale into one seamless marketplace. Lazarev.agency designed a flexible B2B platform where brands and retailers can discover, negotiate, and manage orders through tailored workflows that scale across markets and business models.

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Kingpin wholesale marketplace homepage with the headline "Let's reshape the future of wholesale together" and separate "I'm a Brand" and "I'm a Retailer" sign-up paths.

Startups

Commerce

Health

UI/UX design

UX research

Web design

Product design

Digital transformation

Branding

Revenue

Efficiency

Commerce

Health

29 Sep 25

How our redesign took Lytesnap from working MVP to market-ready marketplace

Lytesnap transformed a functional MVP into a marketplace ready for real growth. Lazarev.agency designed tailored experiences for coaches and students, streamlining onboarding, discovery, and booking to create a launch-ready platform that supports activation, engagement, and long-term scalability.

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Lytesnap sports coaching platform homepage with a bold red hero section, workout search filters, and category cards for tennis, soccer, baseball, skating, football, basketball, and golf.

Scaleups

SaaS

Logistics

UI/UX design

UX research

Product design

Redesign

Usability

Revenue

Efficiency

SaaS

Logistics

25 Sep 25

How we redesigned Resourcify to bring financial clarity to enterprise sustainability operations

Resourcify unified finance, sustainability, and operations into one enterprise workflow. Lazarev.agency redesigned the platform around contract-driven logic, audit-ready reporting, and streamlined order management, giving enterprise teams greater financial clarity across every location.

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Resourcify reporting dashboard on a laptop, showing a waste-fraction donut chart, cost and proceeds cards, and a materials breakdown.

Scaleups

SaaS

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Usability

Revenue

SaaS

22 Sep 25

How Insticator's redesign unlocked revenue by making every product sellable on its own

Insticator transformed a connected suite of features into a scalable portfolio of products. Lazarev.agency redesigned the platform so every engagement and monetization tool could stand on its own, creating new revenue opportunities while delivering a consistent experience for publishers.

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A person on a green sofa holds a tablet showing Insticator's Publisher Portal Conversion Analytics, with a stacked bar chart of new accounts by month and a source breakdown by channel.

Startups

SaaS

UI/UX design

UX research

Design system

Product design

Growth

Usability

Efficiency

SaaS

18 Sep 25

How Lazarev.agency rebuilt Retasks into a platform teams adopt without training

Retasks transformed recurring client work into a system teams can run with confidence. Lazarev.agency redesigned the platform around reusable workflows, automated task management, and secure client collaboration, helping legal, finance, and accounting teams manage complex operations without unnecessary complexity.

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A hand holding a phone showing Retasks workflows grouped by status in the mobile app.

Startups

AI

Web3

Legaltech

UI/UX design

UX research

Design system

Product design

Digital transformation

AI product design

Usability

Efficiency

AI

Web3

Legaltech

18 Sep 25

How Lazarev.agency helped Kontrak IQ recover value and reach signature sooner

Kontrak IQ transformed contract intelligence into everyday business decisions. Lazarev.agency designed an AI-powered contract management platform that helps legal, finance, and operations teams prioritize work, accelerate negotiations, and uncover commercial value through actionable insights.

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Kontrak IQ home dashboard showing a personalized welcome, summary cards for recommended actions, contracts needing attention, and expiring contracts, a suppliers table.

Startups

SaaS

Real estate

UI/UX design

UX research

Product design

Digital transformation

Growth

Usability

Efficiency

SaaS

Real estate

08 Jun 26

How Dash’s platform redesign helped brokers market listings faster and win more deals

Dash turned fragmented real estate marketing into a single operating system. Lazarev.agency redesigned the proptech platform to help brokers launch campaigns faster, manage listings from one place, and move from property intake to buyer engagement with less manual work.

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Laptop displaying a SaaS dashboard for property and social media management, featuring analytics, property listings, engagement metrics, document tracking, and multi-channel account management in a real estate workflow.

Scaleups

SaaS

Commerce

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Usability

Conversion

SaaS

Commerce

02 Jun 26

How we boosted growth for an e-commerce analytics platform, driving $5M funding and Shopify acquisition

We refined Peel’s UX and navigation, boosting feature clarity and contributing to $5M funding and a Shopify acquisition.

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A dashboard displaying daily updates for Acme Corp, showing revenue, metrics, and a price chart with recent trends.

Startups

SaaS

AI

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

AI product design

Growth

Usability

Conversion

Retention

Funding

SaaS

AI

01 Jun 26

How Suits.ai’s MVP design earned adoption and investor confidence

Suits.ai had powerful AI agents but a slow path to value. Lazarev.agency transformed the platform into an enterprise-ready MVP with guided onboarding, centralized agent management, and scalable workflows — helping the company earn investor confidence and raise $1M.

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Laptop displaying the SuitsAI platform, an AI-powered productivity workspace designed for enterprise teams.

Scaleups

Logistics

UI/UX design

UX research

Design system

Product design

Digital transformation

Branding

Usability

Efficiency

Logistics

28 May 26

How our logistics platform design fixed Flikair's costliest bottleneck

Flikair’s challenge was the cost of finding the right data too late. Lazarev.agency redesigned the logistics platform around faster operational decisions, helping teams spot risks sooner, configure shipments with confidence, and stay in control from desk to terminal.

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Flikair logo displayed on a light blue background, featuring a stylized double-chevron mark and a flowing wave graphic.

Scaleups

Real estate

Travel

UI/UX design

Web design

Product design

Redesign

Digital transformation

Usability

Conversion

Revenue

Real estate

Travel

30 Apr 26

How a real estate platform redesign helped a co-ownership startup scale customer acquisition

Explore how Lazarev.agency redesigned CoHome’s platform, boosting user engagement, conversions, and scalable growth in fractional real estate investment.

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A laptop displays a real estate website featuring modern interior design, with the tagline "Go invest in your lifestyle."

Scaleups

SaaS

Industrial

UI/UX design

UX research

Design system

Product design

Usability

Conversion

Efficiency

SaaS

Industrial

23 Apr 26

How energy management software design helped industrial consultants drive smarter resource optimization

Explore how Lazarev.agency designed a data-driven platform for Thorn Associates, enabling smarter energy optimization, faster decisions, and higher engagement across enterprise sustainability workflows.

View case
A laptop displays a dark-themed dashboard showing total mill energy consumption metrics and graphs.
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