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Product design

Product design that earned its keep

Product design is the discipline of deciding what gets built and why, then making the result feel obvious to whoever uses it. The cases below follow that arc across different industries, from the first structural decisions to the interface people ended up with.

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Startups

Healthcare

Product design

UI/UX design

Design system

Retention

Healthcare

09 Oct 25

How Lazarev.agency designed Conscious Baboon, a four-pillar wellness app, for lasting retention

Conscious Baboon transformed holistic wellness into a habit people could sustain. Lazarev.agency designed a four-pillar wellness experience that combines personalized plans, daily progress loops, and expert guidance to keep users engaged, balanced, and motivated over the long term.

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Hand holding a smartphone with the Conscious Baboon logo displayed on a black app loading screen.

Startups

Healthcare

Product design

UI/UX design

Retention

Healthcare

06 Oct 25

How Fitfully's redesign made live data the reason users come back

Fitfully turned every workout into a personalized, data-driven experience. Lazarev.agency designed a live fitness platform where real-time performance, personalized training plans, and visible progress motivate members to return, build habits, and stay subscribed.

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Laptop mockup showing the Fitfully fitness platform with a trainer profile, class filters, and workout cards on a dark interface.

Scaleups

Commerce

B2B SaaS & tools

Product design

UI/UX design

Design system

Sales & revenue

Commerce

B2B SaaS & tools

02 Oct 25

How our marketplace design helped Kingpin connect brands and retailers worldwide

Kingpin unified global wholesale into one seamless marketplace. Lazarev.agency designed a flexible B2B platform where brands and retailers can discover, negotiate, and manage orders through tailored workflows that scale across markets and business models.

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Kingpin wholesale marketplace homepage with the headline "Let's reshape the future of wholesale together" and separate "I'm a Brand" and "I'm a Retailer" sign-up paths.

Startups

Healthcare

Edtech

Product design

UX research & strategy

UI/UX design

Growth & engagement

Healthcare

Edtech

29 Sep 25

How our redesign took Lytesnap from working MVP to market-ready marketplace

Lytesnap transformed a functional MVP into a marketplace ready for real growth. Lazarev.agency designed tailored experiences for coaches and students, streamlining onboarding, discovery, and booking to create a launch-ready platform that supports activation, engagement, and long-term scalability.

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Lytesnap sports coaching platform homepage with a bold red hero section, workout search filters, and category cards for tennis, soccer, baseball, skating, football, basketball, and golf.

Scaleups

B2B SaaS & tools

Redesign

Product design

UI/UX design

Digital transformation

Growth & engagement

B2B SaaS & tools

25 Sep 25

How we redesigned Resourcify to bring financial clarity to enterprise sustainability operations

Resourcify unified finance, sustainability, and operations into one enterprise workflow. Lazarev.agency redesigned the platform around contract-driven logic, audit-ready reporting, and streamlined order management, giving enterprise teams greater financial clarity across every location.

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Resourcify reporting dashboard on a laptop, showing a waste-fraction donut chart, cost and proceeds cards, and a materials breakdown.

Scaleups

Media

B2B SaaS & tools

Product design

Redesign

UI/UX design

Digital transformation

Sales & revenue

Media

B2B SaaS & tools

22 Sep 25

How Insticator's redesign unlocked revenue by making every product sellable on its own

Insticator transformed a connected suite of features into a scalable portfolio of products. Lazarev.agency redesigned the platform so every engagement and monetization tool could stand on its own, creating new revenue opportunities while delivering a consistent experience for publishers.

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A person on a green sofa holds a tablet showing Insticator's Publisher Portal Conversion Analytics, with a stacked bar chart of new accounts by month and a source breakdown by channel.

Scaleups

Edtech

Redesign

Product design

UI/UX design

Digital transformation

Retention

Growth & engagement

Edtech

06 Jul 26

How our redesign of Level All drove activation, retention, and completion

Level All had the content students needed, but not the experience to keep them moving. Lazarev.agency redesigned the platform around personalized onboarding, goal-driven learning journeys, and progress-focused dashboards that improved activation, retention, and course completion.

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Educational platform dashboard displayed on a laptop, featuring personalized learning journeys, study resources, deadline tracking, and career readiness tools for students.

Scaleups

Fintech

B2B SaaS & tools

Redesign

Product design

UI/UX design

Digital transformation

Sales & revenue

Fintech

B2B SaaS & tools

02 Jul 26

How GCF's redesign scaled analyst output 34% and brought valuations fully online

GCF didn’t need new valuation tools — it needed a workflow analysts could trust. Lazarev.agency transformed a legacy database into a modern financial operations platform, helping analysts complete more valuations, reduce errors, and move projects from intake to sign-off significantly faster.

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Commercial lending project management platform displayed on a laptop with project tracking, financial workflows, and contact management.

Scaleups

B2B SaaS & tools

AI & data

Product design

Redesign

Digital transformation

UI/UX design

Retention

B2B SaaS & tools

AI & data

18 Jun 26

How FactoryView's redesign cut planning delays for industrial operations teams

FactoryView had powerful manufacturing analytics, but decisions still took too long. Lazarev.agency redesigned the platform around scenario planning, real-time simulation, and unified production timelines, helping operations teams evaluate options faster and act with greater confidence.

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Manufacturing operations dashboard displayed on a laptop screen, featuring real-time machine monitoring, production scheduling, workflow status tracking, and operational alerts.

Scaleups

Real estate

B2B SaaS & tools

Redesign

Product design

UI/UX design

Design system

Retention

Real estate

B2B SaaS & tools

08 Jun 26

How Dash’s platform redesign helped brokers market listings faster and win more deals

Dash turned fragmented real estate marketing into a single operating system. Lazarev.agency redesigned the proptech platform to help brokers launch campaigns faster, manage listings from one place, and move from property intake to buyer engagement with less manual work.

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Laptop displaying a SaaS dashboard for property and social media management, featuring analytics, property listings, engagement metrics, document tracking, and multi-channel account management in a real estate workflow.

Startups

AI & data

B2B SaaS & tools

AI product design

Product design

Design system

UI/UX design

Funding raised

AI & data

B2B SaaS & tools

01 Jun 26

How Suits.ai’s MVP design earned adoption and investor confidence

Suits.ai had powerful AI agents but a slow path to value. Lazarev.agency transformed the platform into an enterprise-ready MVP with guided onboarding, centralized agent management, and scalable workflows — helping the company earn investor confidence and raise $1M.

View case
Laptop displaying the SuitsAI platform, an AI-powered productivity workspace designed for enterprise teams.

Scaleups

Logistics

B2B SaaS & tools

Product design

Redesign

Design system

Digital transformation

UI/UX design

Retention

Logistics

B2B SaaS & tools

28 May 26

How our logistics platform design fixed Flikair's costliest bottleneck

Flikair’s challenge was the cost of finding the right data too late. Lazarev.agency redesigned the logistics platform around faster operational decisions, helping teams spot risks sooner, configure shipments with confidence, and stay in control from desk to terminal.

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Flikair logo displayed on a light blue background, featuring a stylized double-chevron mark and a flowing wave graphic.

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