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Product design

Product design that earned its keep

Product design is the discipline of deciding what gets built and why, then making the result feel obvious to whoever uses it. The cases below follow that arc across different industries, from the first structural decisions to the interface people ended up with.

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Services
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Stage
Clear all

Scaleups

Commerce

UI/UX design

Web design

Design system

Product design

Digital transformation

Usability

Revenue

Commerce

02 Oct 25

How our marketplace design helped Kingpin connect brands and retailers worldwide

Kingpin unified global wholesale into one seamless marketplace. Lazarev.agency designed a flexible B2B platform where brands and retailers can discover, negotiate, and manage orders through tailored workflows that scale across markets and business models.

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Kingpin wholesale marketplace homepage with the headline "Let's reshape the future of wholesale together" and separate "I'm a Brand" and "I'm a Retailer" sign-up paths.

Startups

Commerce

Health

UI/UX design

UX research

Web design

Product design

Digital transformation

Branding

Revenue

Efficiency

Commerce

Health

29 Sep 25

How our redesign took Lytesnap from working MVP to market-ready marketplace

Lytesnap transformed a functional MVP into a marketplace ready for real growth. Lazarev.agency designed tailored experiences for coaches and students, streamlining onboarding, discovery, and booking to create a launch-ready platform that supports activation, engagement, and long-term scalability.

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Lytesnap sports coaching platform homepage with a bold red hero section, workout search filters, and category cards for tennis, soccer, baseball, skating, football, basketball, and golf.

Scaleups

SaaS

Logistics

UI/UX design

UX research

Product design

Redesign

Usability

Revenue

Efficiency

SaaS

Logistics

25 Sep 25

How we redesigned Resourcify to bring financial clarity to enterprise sustainability operations

Resourcify unified finance, sustainability, and operations into one enterprise workflow. Lazarev.agency redesigned the platform around contract-driven logic, audit-ready reporting, and streamlined order management, giving enterprise teams greater financial clarity across every location.

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Resourcify reporting dashboard on a laptop, showing a waste-fraction donut chart, cost and proceeds cards, and a materials breakdown.

Scaleups

SaaS

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Usability

Revenue

SaaS

22 Sep 25

How Insticator's redesign unlocked revenue by making every product sellable on its own

Insticator transformed a connected suite of features into a scalable portfolio of products. Lazarev.agency redesigned the platform so every engagement and monetization tool could stand on its own, creating new revenue opportunities while delivering a consistent experience for publishers.

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A person on a green sofa holds a tablet showing Insticator's Publisher Portal Conversion Analytics, with a stacked bar chart of new accounts by month and a source breakdown by channel.

Startups

SaaS

UI/UX design

UX research

Design system

Product design

Growth

Usability

Efficiency

SaaS

18 Sep 25

How Lazarev.agency rebuilt Retasks into a platform teams adopt without training

Retasks transformed recurring client work into a system teams can run with confidence. Lazarev.agency redesigned the platform around reusable workflows, automated task management, and secure client collaboration, helping legal, finance, and accounting teams manage complex operations without unnecessary complexity.

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A hand holding a phone showing Retasks workflows grouped by status in the mobile app.

Startups

AI

Web3

Legaltech

UI/UX design

UX research

Design system

Product design

Digital transformation

AI product design

Usability

Efficiency

AI

Web3

Legaltech

18 Sep 25

How Lazarev.agency helped Kontrak IQ recover value and reach signature sooner

Kontrak IQ transformed contract intelligence into everyday business decisions. Lazarev.agency designed an AI-powered contract management platform that helps legal, finance, and operations teams prioritize work, accelerate negotiations, and uncover commercial value through actionable insights.

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Kontrak IQ home dashboard showing a personalized welcome, summary cards for recommended actions, contracts needing attention, and expiring contracts, a suppliers table.

Startups

Media

Web3

Fintech

UI/UX design

UX research

Product design

Digital transformation

Growth

Usability

Efficiency

Media

Web3

Fintech

16 Jul 26

How we turned Blockbeat into a real-time crypto decision platform for traders

AI-powered crypto trading terminal that provides traders with continuously updated, streamlined, and distilled data throughout the day.

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User interface for the crypto trading platform by Lazarev.agency

Startups

AI

UI/UX design

UX research

Web design

Product design

Digital transformation

AI product design

Usability

Efficiency

AI

14 Jul 26

How AI product design for Pika AI helped build a next-gen search platform

Explore how Lazarev.agency applied AI product design to turn Pika AI into a clear, intuitive search experience built for scale, trust, and business growth.

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Minimalist cover graphic featuring the PikaAI logo centered on a bright blue background.

Scaleups

Edtech

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Growth

Usability

Conversion

Retention

Edtech

06 Jul 26

How our redesign of Level All drove activation, retention, and completion

Level All had the content students needed, but not the experience to keep them moving. Lazarev.agency redesigned the platform around personalized onboarding, goal-driven learning journeys, and progress-focused dashboards that improved activation, retention, and course completion.

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Educational platform dashboard displayed on a laptop, featuring personalized learning journeys, study resources, deadline tracking, and career readiness tools for students.

Scaleups

SaaS

UI/UX design

UX research

Product design

Redesign

Digital transformation

Usability

Efficiency

SaaS

02 Jul 26

How GCF's redesign scaled analyst output 34% and brought valuations fully online

GCF didn’t need new valuation tools — it needed a workflow analysts could trust. Lazarev.agency transformed a legacy database into a modern financial operations platform, helping analysts complete more valuations, reduce errors, and move projects from intake to sign-off significantly faster.

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Commercial lending project management platform displayed on a laptop with project tracking, financial workflows, and contact management.

Scaleups

SaaS

UI/UX design

Design system

Product design

Redesign

Digital transformation

Usability

Efficiency

SaaS

29 Jun 26

How Encyro's redesign made airtight security the easy choice

Encyro proved secure communication doesn't have to slow people down. Lazarev.agency redesigned the platform around everyday workflows, making encrypted messaging, e-signatures, and document management feel as effortless as standard business tools without compromising compliance.

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Encyro secure messaging platform dashboard displayed on a desktop interface, featuring encrypted messaging, electronic signature workflows, document management, and communication analytics for business users.

Scaleups

Industrial

UI/UX design

UX research

Product design

Efficiency

Industrial

18 Jun 26

How FactoryView's redesign cut planning delays for industrial operations teams

FactoryView had powerful manufacturing analytics, but decisions still took too long. Lazarev.agency redesigned the platform around scenario planning, real-time simulation, and unified production timelines, helping operations teams evaluate options faster and act with greater confidence.

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Manufacturing operations dashboard displayed on a laptop screen, featuring real-time machine monitoring, production scheduling, workflow status tracking, and operational alerts.
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