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Product design

Product design that earned its keep

Product design is the discipline of deciding what gets built and why, then making the result feel obvious to whoever uses it. The cases below follow that arc across different industries, from the first structural decisions to the interface people ended up with.

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Scaleups

Commerce

UI/UX design

Web design

Design system

Product design

Digital transformation

Usability

Revenue

Commerce

02 Oct 25

How our marketplace design helped Kingpin connect brands and retailers worldwide

Kingpin unified global wholesale into one seamless marketplace. Lazarev.agency designed a flexible B2B platform where brands and retailers can discover, negotiate, and manage orders through tailored workflows that scale across markets and business models.

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Kingpin wholesale marketplace homepage with the headline "Let's reshape the future of wholesale together" and separate "I'm a Brand" and "I'm a Retailer" sign-up paths.

Startups

Commerce

Health

UI/UX design

UX research

Web design

Product design

Digital transformation

Branding

Revenue

Efficiency

Commerce

Health

29 Sep 25

How our redesign took Lytesnap from working MVP to market-ready marketplace

Lytesnap transformed a functional MVP into a marketplace ready for real growth. Lazarev.agency designed tailored experiences for coaches and students, streamlining onboarding, discovery, and booking to create a launch-ready platform that supports activation, engagement, and long-term scalability.

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Lytesnap sports coaching platform homepage with a bold red hero section, workout search filters, and category cards for tennis, soccer, baseball, skating, football, basketball, and golf.

Scaleups

SaaS

Logistics

UI/UX design

UX research

Product design

Redesign

Usability

Revenue

Efficiency

SaaS

Logistics

25 Sep 25

How we redesigned Resourcify to bring financial clarity to enterprise sustainability operations

Resourcify unified finance, sustainability, and operations into one enterprise workflow. Lazarev.agency redesigned the platform around contract-driven logic, audit-ready reporting, and streamlined order management, giving enterprise teams greater financial clarity across every location.

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Resourcify reporting dashboard on a laptop, showing a waste-fraction donut chart, cost and proceeds cards, and a materials breakdown.

Scaleups

SaaS

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Usability

Revenue

SaaS

22 Sep 25

How Insticator's redesign unlocked revenue by making every product sellable on its own

Insticator transformed a connected suite of features into a scalable portfolio of products. Lazarev.agency redesigned the platform so every engagement and monetization tool could stand on its own, creating new revenue opportunities while delivering a consistent experience for publishers.

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A person on a green sofa holds a tablet showing Insticator's Publisher Portal Conversion Analytics, with a stacked bar chart of new accounts by month and a source breakdown by channel.

Startups

SaaS

UI/UX design

UX research

Design system

Product design

Growth

Usability

Efficiency

SaaS

18 Sep 25

How Lazarev.agency rebuilt Retasks into a platform teams adopt without training

Retasks transformed recurring client work into a system teams can run with confidence. Lazarev.agency redesigned the platform around reusable workflows, automated task management, and secure client collaboration, helping legal, finance, and accounting teams manage complex operations without unnecessary complexity.

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A hand holding a phone showing Retasks workflows grouped by status in the mobile app.

Startups

AI

Web3

Legaltech

UI/UX design

UX research

Design system

Product design

Digital transformation

AI product design

Usability

Efficiency

AI

Web3

Legaltech

18 Sep 25

How Lazarev.agency helped Kontrak IQ recover value and reach signature sooner

Kontrak IQ transformed contract intelligence into everyday business decisions. Lazarev.agency designed an AI-powered contract management platform that helps legal, finance, and operations teams prioritize work, accelerate negotiations, and uncover commercial value through actionable insights.

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Kontrak IQ home dashboard showing a personalized welcome, summary cards for recommended actions, contracts needing attention, and expiring contracts, a suppliers table.

Startups

Web3

UI/UX design

Product design

Digital transformation

Usability

Revenue

Efficiency

Web3

15 Dec 25

How we helped to digitize the $402B card collectibles market with pNFTs

Explore how Lazarev.agency helped CollectorCrypt to optimize the platform’s flows, focusing on shipment, tracking, collection management, and trading.

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A few physical cards resembling NFTs by Lazarev. UI UX design agency

Scaleups

Fintech

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Growth

Usability

Conversion

Efficiency

Retention

Fintech

11 Dec 25

How we rebuilt Tratta from a fragmented debt collection platform into a cohesive fintech product

Tratta’s product worked, but the experience got in the way. Lazarev.agency rebuilt the platform into a cohesive fintech ecosystem with scalable infrastructure, a smooth payment experience, and a configurable admin environment designed to increase retention and revenue.

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High-impact visual cover introducing Tratta as a modern payments and transaction platform focused on financial operations, reporting, and digital payment management.

Startups

SaaS

Real estate

UI/UX design

UX research

Web design

Design system

Product design

Growth

Usability

Conversion

Recognition

SaaS

Real estate

08 Dec 25

How Rentcredit's B2C property management design gave landlords and tenants equal footing on every deposit

Rentcredit replaced deposit disputes with a shared source of truth. Lazarev.agency designed a property management platform where landlords and tenants work from the same verified records, making deposits, inspections, and property history transparent from move-in to move-out.

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Property management dashboard interface displaying rental deposit analytics and operational metrics.

Startups

Media

UI/UX design

UX research

Design system

Product design

Redesign

Growth

Retention

Media

01 Dec 25

How civic engagement app design simplified political data and boosted user participation

Discover how Lazarev.agency applied civic engagement app design to simplify political data, create gamified experiences, and turn Activote into a daily democratic companion.

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US statue of liberty is shown on a purple background and a few images of UX politicians

Scaleups

SaaS

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Branding

Usability

Conversion

Efficiency

SaaS

20 Nov 25

How redesigning Mozayix's interface gave risk managers their hours back

Mozayix didn't need more risk data. It needed faster access to it. Lazarev.agency redesigned the enterprise platform around how security managers actually work, turning scattered information into a unified decision-making system that saves time across every assessment, project, and incident.

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3D illustration of a satellite communication dish transmitting signals, representing secure data transfer, cloud connectivity, and enterprise communications.

Startups

Community

Edtech

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Branding

Growth

Usability

Conversion

Efficiency

Retention

Funding

Community

Edtech

06 Nov 25

How EdTech platform design created an intuitive and engaging learning experience

Explore how Lazarev.agency applied EdTech platform design to simplify learning workflows, enhance engagement, and deliver an intuitive, persona-focused user experience.

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An interface screen displaying the functionality of an Edtech platform.
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