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Redesign

Redesign work and what it changed

A redesign is a bet that a product's problems are structural rather than cosmetic, and the risk is always losing what already worked. The cases below cover redesign projects where we worked out what to keep and what to rebuild from scratch.

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Startups

Media

UI/UX design

UX research

Design system

Product design

Redesign

Growth

Retention

Media

01 Dec 25

How civic engagement app design simplified political data and boosted user participation

Discover how Lazarev.agency applied civic engagement app design to simplify political data, create gamified experiences, and turn Activote into a daily democratic companion.

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US statue of liberty is shown on a purple background and a few images of UX politicians

Scaleups

Community

UI/UX design

UX research

Web design

Design system

Redesign

Branding

Growth

Usability

Conversion

Efficiency

Recognition

Community

27 Nov 25

How we helped a charity foundation streamline donations and expand support during Ukraine’s critical times

Discover how Prytula Foundation boosted donations 2× with transparent, accessible digital platform redesign.

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A laptop showing the first screen of the website of the Prytula Charity Foundation

Scaleups

Commerce

UI/UX design

UX research

Web design

Redesign

Branding

Growth

Conversion

Revenue

Commerce

24 Nov 25

How shopping discovery platform design boosted product visibility and shopper engagement

Explore how we designed Redbrain’s shopping discovery platform, aligning retailer and shopper needs to boost Google Shopping visibility.

View case
A graphic element in the form of a cylinder with some text about Redbrain is against the gradient-red background with red dots

Scaleups

SaaS

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Branding

Usability

Conversion

Efficiency

SaaS

20 Nov 25

How redesigning Mozayix's interface gave risk managers their hours back

Mozayix didn't need more risk data. It needed faster access to it. Lazarev.agency redesigned the enterprise platform around how security managers actually work, turning scattered information into a unified decision-making system that saves time across every assessment, project, and incident.

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3D illustration of a satellite communication dish transmitting signals, representing secure data transfer, cloud connectivity, and enterprise communications.

Startups

Commerce

UI/UX design

UX research

Web design

Redesign

Branding

Growth

Revenue

Commerce

13 Nov 25

How Riptide hit $500K in sales shortly after website launch

Riptide sold a feeling before it sold a skateboard. Lazarev.agency redesigned the ecommerce experience around freedom, faster buying decisions, and product clarity, helping the brand hit $500K in sales shortly after launch and eventually exit through acquisition.

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Pattern of Riptide electric skateboards with wood-finish decks arranged across a light background, emphasizing product design and branding.

Startups

SaaS

Design system

Redesign

Branding

Conversion

Revenue

SaaS

10 Nov 25

How we increased conversion rates for an innovative video engagement platform

See how 11 Sight became a leader in one-click video tech, recognized at Silicon Valley's flagship conference.

View case
A mobile device on a green background presenting a page of the 11Sight website

Scaleups

SaaS

AI

UI/UX design

Web design

Design system

Redesign

Growth

Revenue

SaaS

AI

29 Sep 26

How Lazarev.agency helped Dynascale attract new leads and build an engine for profit growth

See how Dynascale overcame growth challenges with strategic brand revamp & enterprise-grade UX by Lazarev.agency.

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Dynascale branding visual: a technician holding a laptop in a blue-lit server room, with the "Dynascale" logo centered.

Startups

SaaS

UI/UX design

Web design

Redesign

Branding

Growth

Revenue

SaaS

24 Sep 26

How our AI cybersecurity platform design helped Cracken make offensive security feel operational

Cracken introduced a bold new category in AI cybersecurity. Lazarev.agency designed a website that made agentic AI feel tangible, helping technical buyers and executives understand, trust, and adopt an offensive security mindset from the first interaction.

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Cracken cybersecurity website hero displayed on a desktop monitor, using intense red visuals, dark rocky surroundings, and the headline “Release the Cracken. Weaponize defense.”

Scaleups

Logistics

UI/UX design

UX research

Web design

Design system

Redesign

Digital transformation

Conversion

Revenue

Funding

Logistics

23 Sep 26

How our logistics website redesign helped Nimble raise $106M in Series C funding

Nimble’s robotics impressed in the warehouse but not on the web. Lazarev.agency redesigned the company’s digital presence to communicate enterprise-scale credibility, helping buyers and investors understand the technology faster and supporting a $106M Series C raise.

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Tablet mockup showing the Nimble autonomous fulfillment website hero section over a delivery truck background, with messaging about automated pick, pack, and ship operations.

Scaleups

Edtech

Web design

Redesign

Growth

Retention

Edtech

06 Aug 26

How our redesign made Abu Dhabi University's depth clear for applicants and students

Abu Dhabi University had depth, but its digital experience hid it. Lazarev.agency redesigned the platform around the needs of applicants, students, and faculty, transforming a fragmented ecosystem into a unified digital campus where information, services, and opportunities are easier to find and act on.

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Minimalist green cover design featuring an abstract woven geometric emblem centered on a solid background.

Scaleups

Commerce

UI/UX design

UX research

Web design

Design system

Redesign

Digital transformation

Branding

Growth

Usability

Conversion

Revenue

Retention

Commerce

03 Aug 26

How we helped a premier fine wine retailer boost add-to-basket rate by 65% with a mobile-first redesign

Explore how Hedonism Wines boosted add-to-basket rates 65% with mobile-first redesign & improved UX.

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Logo of Hedonism Wines featuring a stylized figure enjoying wine amidst grapevine motifs, with the brand name prominently displayed.

Scaleups

Media

UI/UX design

UX research

Design system

Redesign

Branding

Growth

Retention

Media

31 Jul 26

How our redesign grew AfroTech from 500 to 20,000 users

AfroTech evolved from a media platform into a thriving technology community. Lazarev.agency designed a scalable digital ecosystem that helped grow the audience from 500 to 20,000 members while supporting new media formats, events, and five sub-brands under one unified experience.

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Afrotech desktop homepage mockup shows a featured entertainment news article, celebrity image, latest story cards, and a newsletter signup section in a bold green, black, and white visual style.
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