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UX research that changed the brief
UX research answers what people do, which is rarely what they say. These cases cover UX research that reshaped a product's direction.
How Riptide hit $500K in sales shortly after website launch
Riptide sold a feeling before it sold a skateboard. Lazarev.agency redesigned the ecommerce experience around freedom, faster buying decisions, and product clarity, helping the brand hit $500K in sales shortly after launch and eventually exit through acquisition.
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How Metastaq’s redesign drove 130% sales growth and 200+ brand sign-ups
Metastaq turned NFTs from a developer-only challenge into a marketing tool brands could launch themselves. Lazarev.agency redesigned the platform around no-code creation, storefront customization, and business-friendly workflows, helping drive 200+ brand sign-ups and measurable commercial results.
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How platform design gave Vessel Finance an edge in winning deal
Vessel Finance had the analytics engine, but users still preferred spreadsheets. Lazarev.agency redesigned the platform around how investors actually evaluate vessel acquisitions, transforming a complex financial model into a guided decision-making experience built for high-stakes maritime investments.
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How GCF's redesign scaled analyst output 34% and brought valuations fully online
GCF didn’t need new valuation tools — it needed a workflow analysts could trust. Lazarev.agency transformed a legacy database into a modern financial operations platform, helping analysts complete more valuations, reduce errors, and move projects from intake to sign-off significantly faster.
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How FactoryView's redesign cut planning delays for industrial operations teams
FactoryView had powerful manufacturing analytics, but decisions still took too long. Lazarev.agency redesigned the platform around scenario planning, real-time simulation, and unified production timelines, helping operations teams evaluate options faster and act with greater confidence.
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How we helped Grand Founders boost 273% community growth through strategic platform design
Grand Founders needed more than a website — it needed a bridge between capital, innovation, and community. Lazarev.agency designed a purpose-driven platform that helped investors, entrepreneurs, and ambassadors find their path to participation, driving 273% community growth after launch.
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How Dash’s platform redesign helped brokers market listings faster and win more deals
Dash turned fragmented real estate marketing into a single operating system. Lazarev.agency redesigned the proptech platform to help brokers launch campaigns faster, manage listings from one place, and move from property intake to buyer engagement with less manual work.
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How Suits.ai’s MVP design earned adoption and investor confidence
Suits.ai had powerful AI agents but a slow path to value. Lazarev.agency transformed the platform into an enterprise-ready MVP with guided onboarding, centralized agent management, and scalable workflows — helping the company earn investor confidence and raise $1M.
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