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UX research that changed the brief
UX research answers what people do, which is rarely what they say. These cases cover UX research that reshaped a product's direction.
How we rebuilt Tratta from a fragmented debt collection platform into a cohesive fintech product
Tratta’s product worked, but the experience got in the way. Lazarev.agency rebuilt the platform into a cohesive fintech ecosystem with scalable infrastructure, a smooth payment experience, and a configurable admin environment designed to increase retention and revenue.
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How Rentcredit's B2C property management design gave landlords and tenants equal footing on every deposit
Rentcredit replaced deposit disputes with a shared source of truth. Lazarev.agency designed a property management platform where landlords and tenants work from the same verified records, making deposits, inspections, and property history transparent from move-in to move-out.
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How redesigning Mozayix's interface gave risk managers their hours back
Mozayix didn't need more risk data. It needed faster access to it. Lazarev.agency redesigned the enterprise platform around how security managers actually work, turning scattered information into a unified decision-making system that saves time across every assessment, project, and incident.
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How Ukrainian Power gave 30+ creative agencies a working channel to the international market
When Ukraine’s local market disappeared, creative agencies needed more than exposure — they needed access. Lazarev.agency built Ukrainian Power as a credibility-driven platform that helped 30+ agencies enter global conversations and attract international attention within weeks of launch.
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