News & Articles

How design moves CRO & retention — Lazarev.agency’s perspective

Half of CRO is psychology and the other half is removing things. The articles below document design experiments we've run with growth teams: what moved the conversion needle, what didn't, and which "best practices" we'd ignore now.

A visual representation of growth and value creation, using stacked coins to introduce strategies focused on increasing customer lifetime value, retention, and long-term business performance.

Why design is a revenue driver

Oleksandr Koshytskyi Photo

Oleksandr Koshytskyi

8

min read

Abstract 3D illustration of glossy blue interconnected cubes and layered geometric structures representing scalable onboarding systems, analytics, and modern digital infrastructure.

How to increase MQL to SQL conversion

Abstract 3D composition of glossy blue interconnected cubes and layered geometric structures representing scalable digital systems, automation, and modern infrastructure.

How to improve free trial to paid conversions

Abstract 3D illustration of glossy blue layered geometric blocks and floating cubes symbolizing scalable cloud infrastructure, system architecture, and digital growth.

Why is my conversion rate so low? Let’s look at the funnel and UX problems first

Abstract 3D composition of glossy blue interconnected geometric cubes and floating blocks symbolizing AI systems, scalable infrastructure, and modern digital architecture.

What feature adoption strategy gets users to use new features?

Abstract 3D illustration of interconnected glossy blue geometric cubes and layered blocks symbolizing scalable digital infrastructure and modern product systems.

How to improve customer lifetime value

Abstract 3D composition of reflective cubes forming a structured grid, evoking data systems, modular architecture, and scalable digital infrastructure

How to scale a startup like a visionary CEO

Research & strategy

Digital product design

AI & digital transformation

Industry UX/UI playbooks

8

min read

Abstract 3D spiral design with metallic reflections and fluid light effects on a black background — digital art and modern design concept

Dual playbook for website conversion rate optimization: luxury e‑com vs B2B platform

Oleksandr Koshytskyi Photo

Oleksandr Koshytskyi

8

min read

huge blue and pink bubbles placed side by side

How to increase user engagement on your website in 2026

Anna Demianenko Photo

Anna Demianenko

4

min read

Increasing retention rates with UX: best practices

How to increase retention rates?

Oleksandr Koshytskyi Photo

Oleksandr Koshytskyi

10

min read

Cluster of elongated, orange-brown mineral crystals protruding vertically from a rocky base against a gradient blue background.

How to maximize startup value with digital product design: strategies for growth

Kirill Lazarev Photo

CEO and Founder

7

min read

A few interface screens show examples of good pitch deck designs.

How to make a pitch deck that wins

Oleksandr Koshytskyi Photo

Oleksandr Koshytskyi